Vera Polyakova’s passion is creating meaningful experiences.
Vera Polyakova’s passion is creating meaningful experiences and solving problems. She thrives on challenges. Vera’s experience spans many time zones, working with global team members, marketers, and designers around the world.
Build experiences that drive others to take action.
Vera utilizes the combination of her skills and background in Psychology, User Experience (UX), Usability Testing, Leadership, and Process Improvement, to create optimization and creative strategies that accelerate the digital customer experiences and journey.
Equipped with a vivid imagination and abstract ideas.
Vera is an active speaker, advisor and strategic coach, and creator of the MiiR Model©. The MiiR (Meaningful, Inviting, Interactive, and Reinforcing) model was created to best describe the principles that make up a successful process or user experience.
Vera advises product owners on product direction, process improvement, and company culture as a whole. She develops and validates MVP versions of the products and verifies product-market fit globally.
MiiR Model© – Designing for the World!
MiiR (Meaningful, inviting, interactive, Reinforcing) is a model I created to best describe the necessary components and principles that make a product or initiative successful.
Build Meaningful Experiences & Engagement
This model is to inspire and guide enablers, product owners, marketers, organizational leaders, and others through the creation and implementation of new products and initiatives that won’t only occupy the market or an organization but motivates and instills a new way of thinking.
In the Russian language pronunciation of MiiR (meer) sounds like the word – World, hence the title ‘designing for the world’.